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About Us


Leslie Salmon-Zhu of and is a well known, professional graphic recorder living in the San Francisco Bay Area. She has graphically recorded and collaborated in over 2800 meetings and conferences worldwide and is the founder of the International Forum of Visual Practitioners, an annual international industry conference and association.


In meetings and events at any scale and spanning all industries, Leslie's team tracks and illuminates dialogue, decisions, plans and processes by creating mural-sized charts in real-time. Her services increase engagement, deepen ideas, spark visual collaboration, with the result being the surfacing of insights from the group. Leslie's noticeable passion for her work stems from the drive to bring a larger "visual voice" to individuals' contributions so that organizations in which they work can be more authentically connected and successful.


Leslie and her team are known for their quick uptake of complex and unfamiliar content, feeling equally comfortable in contentious meetings as in casual retreats and working with incredible speed, precision and creativity. Their work is balanced between accurate content capture and on-the-spot imagery that illuminates, not decorates, the group's ideas.


Following a meeting or event, the organized, content-rich and artistic charts of the client's thinking may be scanned to digital files, giving them both a visual "report" and a launching point for future actions within three working days. In addition, the large original murals are returned to the client to use for communicating the meeting results in other forms, such as displaying them in offices or sharing broadly with the meeting's stakeholders and beyond.


The Conference Arts and Insights Team's  client list is rich with innovative companies and organizations from Fortune 100 corporations to the government, Silicon Valley technology companies, and small non-profits. Please visit our client page on this site and contact us with any questions!


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